TikTok Shop is an e-commerce feature that allows businesses to sell products directly on TikTok through in-feed videos, live streams, and a dedicated shop tab.

Businesses, brands, and individual sellers in supported countries can sell on TikTok Shop. You need a TikTok Business account and meet TikTok’s seller requirements.

To set up a TikTok Shop:

•Sign up on the TikTok Shop Seller Center

•Provide business details and verification

•List your products with descriptions, prices, and images

•Link a payment method for payouts

Yes, some regions allow individuals to sell without a registered business, but you’ll still need to provide identification and a payment method.

You can promote your products using:

•TikTok Ads (Spark Ads, In-Feed Ads)

•Live Shopping (Sell in real-time)

•Influencer Collaborations (Affiliate marketing with TikTok creators)

•Organic Content (Engaging videos showcasing your products)

Payments are processed through TikTok’s payout system, and you can withdraw to your linked bank account based on the payment schedule for your region.

TikTok charges a commission on each sale, typically between 2-5%, depending on your location and product category.

Orders and returns are handled through the TikTok Shop Seller Center, where you can track shipments, process refunds, and manage customer inquiries.

Yes, you can integrate TikTok Shop with Shopify and other e-commerce platforms for streamlined inventory and order management.

Not necessarily. While TikTok Ads boost sales, organic content and influencer collaborations can also drive significant traffic and conversions.