SEO is not as complicated as a lot of people perceive it to be. Instead, it consists of various strategies and best practices, all of which when best implemented will increase the chance of visitors locating your website on search engines.
OVERVIEW OF SEO
SEO stands for Search Engine Optimization. SEO is an integral part and plays a huge role in a successful business digital marketing. Simply put, SEO is a process or strategy for improving your site’s rankings in search engine results.
SEO is the practice of increasing both the quality and quantity of website traffic, through organic (non-paid) search engine results.
It is a set of rules for optimizing your website so that it can rank higher amongst other websites, thereby increasing your visibility and generating higher traffic.
Having given a meaningful explanation of SEO, you can easily see it’s very important to your business development. SEO is an intentional, data-driven approach to increasing the quality of your business’s digital marketing and the visibility your business receives.
SEO is impactful, ever-changing practice. SEO drives traffic, promotes your brand, engages with customers, and directly relates to user experience.
SEO is a cost-effective practice that involves deliberate analysis.
Basically, there are two types of SEO: on-page and off-page. On-page SEO entails your ability to control anything on your website for better ranking improvement. This includes things like keyword presence, site speed and so on. On the other hand, off-page SEO involves anything done on other websites to improve your rankings, majorly backlinks building. It involves external optimization.
Why SEO is important to your business
The importance of SEO goes thus:
- SEO IncreasesOrganic WebTraffic
Naturally, the goal of SEO is to generate more traffic and this can only be done with increased visibility and rankings.
Majorly, on the search engine result pages, 75% of searchers only check out contents on the first pages alone. You naturally check the first page and will rarely go to the 5th page straight-up.
Therefore, if you want your website and its content to be viewed more bringing more sales, you have to adopt SEO practices so as to make your website appear on top(as number one) or on the first page.
Contents that appear on top tend to have more clicks and traffic. This will increase your rankings and sales in return. SEO is vital.
- Visibility and Rankings
One crucial importance of SEO is increased visibility. Users when searching for products or services find it easy to find and reach you (through keywords and phrases) when your site is well-optimized. Just like bread and butter, more visibility brings about increased rankings.
The higher your appearance on the Search Engine Result Page(SERP), the better users tend to click on your website, which equals a higher conversion rate.
The earlier you realize most users don’t usually click past the first Search Engine Result Page, the better for you to increase your SEO efforts and practices.
SEO is the best pathway for visibility and helps you rank higher.
- SEO improves User Experience
Every online user wants and deserves a better user experience, thereby making it a top priority for all marketers. Every marketer wants better organic rankings and maximum visibility-these can be achieved with a better user experience.
How can a better user experience be achieved? Apart from providing visitors with relevant content, a lot of factors are put into consideration such as the site speed, mobile friendliness, usability and so on. The reality is users mustn’t struggle to navigate your site, as it leads to reduced rankings and visibility.
For instance, making your site more responsive will make it easier for mobile users to have access as well as those visiting with their laptops or desktop. Also, an increased site speed will make it easier for users to access and load your page within seconds. The longer it takes to load a page, the higher the bounce rate as visitors tend to lose interest easily, leading to lesser conversions.
- SEO builds Trust and Credibility
A good SEO strategy can build and promote the reputation of your brand. Users trust high ranking websites. Lower-ranking equals little or no credibility.
Generally, users trust the top results they view on the first page of search engines like Google while searching for the best products and services. With this, they tend to trust your brand more thereby increasing your sales and conversions. In return, you get more traffic and rankings, giving your business a bigger reputation.
SEO brings about 100% credibility and trust through the recommendation it brings to search engines.
You want your website at the top of the first page right?? Work towards a good SEO strategy!
- SEO brings about an increase in sales
Is there any business owner who doesn’t want to make more sales?? Of course not! Every business’s ultimate goal is to have an increase in sales every day.
How can more sales be achieved with SEO?? With a well-optimized website, customers find it easier to find brands through research on a search engine such as Google.
Brands must be visible in places customers need them for better connection. In this case, local SEO is important as it allows customers to search for brands near them, thereby providing answers and solutions relating to products and services.
With more visibility, brands tend to sell more as customers make positive purchasing decisions.
- SEO is quantifiable
SEO can be used to measure the success of a business website. The results you’re getting from your SEO investment can be easily visible.
Various methods can be used to determine the performance and growth of a well-optimized website such as page rankings, conversion and revenue rate increase, and website traffic growth.
SEO helps you in determining what works for your website and what doesn’t. It also helps you to allocate funds to the right strategy that works well for the growth of your business.
Conclusion
Irrespective of your industry, your business needs an SEO optimized website especially when you realize you’re not ranking well or you have few competitors.
Though the quality of your products and services also determines your business results importantly you need to know SEO is crucial to your business performance.
With our above-detailed information on SEO, you can easily tell you are limiting the performance level of your website and also drawing away results you are meant to achieve if your site is not well optimized.
The role SEO plays in a business cannot be entirely ignored.
In case you are having difficulty optimizing your site, we have capable SEO experts to handle your website optimization to the core.