Top 10 Ecommerce Trends in 2022

Top 10 Ecommerce Trends in 2022

The eCommerce Industry is highly competitive today. eCommerce companies are doing everything possible to improve their businesses in order to meet customers’ needs and satisfactions (better customer experience).

Ecommerce trends need to be adopted and monitored tightly in order to stay ahead of the competition. These eCommerce trends will prove to you that eCommerce is rapidly growing and developing every day, and it’s here to stay!

Importantly, as a business owner in the eCommerce industry, you should include these eCommerce trends in your business to enable rapid growth in your online store.

Moreover, in the year 2022, in promoting your business ensure you take advantage of these emerging trends in the eCommerce industry not just for the present alone but ahead of future success that is yet to come.

Top 10 Ecommerce Trends in 2022

Here are some of the top 10 eCommerce trends you need to look out for in 2022:

Augmented Reality and Virtual Reality

There will be certainly more exciting developments showing forth in AR and VR technology in 2022 and beyond!

In recent statistics, it was discovered that:

By 2022, over 120,000 stores will be using Augmented reality (AR) technologies, offering a much richer buying experience to shoppers.

Also, 71% of consumers say they will be interested more in shopping with eCommerce brands that utilise Virtual reality.

In the e-commerce world today, augmented and Virtual reality has been a smart approach to solving buyers’ major online shopping problems. You may be wondering, what’s the major problem?? Buyers online do not get the chance to view their products first-hand. Buyers think quite a lot before spending their money on a product if such product will match their expectations when it finally gets to their doorstep!

AR and VR technology helps to bridge this gap by boosting shoppers’ confidence in making the right purchasing decisions. With a non-static, three dimensional preview of products, there is a better shopping experience in industries such as fashion, home decor, and artwork as customers can have a better feel for the product without having to view it in person.

Some examples of brands that utilise AR and VR go thus:

  • Sephora allows customers to try make-up looks and take pictures with the outfits they are putting on.
  • IKEA allows users to visualize furniture in their homes using the mobile’s camera.

As it is, eCommerce stores should seize the opportunity to utilise AR and VR technologies in their online businesses as it gives them an edge ahead of their competitors in the industry.

Moreover, it gives shoppers the ability to test and explore products conveniently as they would do when buying from a physical store. Now, isn’t that cool? Getting an improved online shopping experience similar to an in-person shopping experience.

Increased Prevalence of Voice Search

Voice search is growing in popularity over time. It positively influences search results and shopping outcomes.

According to Google’s new guidelines, content for voice search should include more textual contents that will allow them to appear in rich snippets and knowledge graphs.

An eCommerce business owner should leverage a voice search optimization strategy for immediate and future sales in ensuring your products and services rank for keywords and phrases suited for voice search queries. The use of voice-enabled buttons will lead to higher conversions.

Amazon and other top brands have started making eCommerce apps for voice assistants thereby making it easy for users to order with their smart speakers.

Voice technology such as Google voice search, and virtual assistants such as Apple’s Siri, and Amazon’s Alexa have been of great help in our lives. Business needs to understand these emerging trend and utilize it in their marketing strategy.

Artificial Intelligence

Artificial Intelligence and machine learning are the talks in the digital marketing industry today. They are essential and are of great help to any business today. They are quite affordable also. They promote customers’ automated and personalized shopping experiences.

When it comes to predicting shopping habits based on browsing and shopping history, Artificial Intelligence plays a huge role. AI on a continuous basis, collects data-data on how the customer shops, the duration of time a purchase is made, and what customers are looking for in a product or service. The accuracy of the data is determined by the quality and size of the data.

AI is an effective personalization strategy that can be implemented by business owners.

Seamless Personalization

More than 50% of online buyers are looking for personalized shopping experiences. Personalized merchandising in e-commerce explains personalization best.

Data collected from AI makes it possible for customers to get the best-personalized product recommendations and customer service. Some data points include:

  • Search queries
  • Purchase history
  • Shopping cart
  • Geographical location
  • Social behaviour

By using such data points, customers’ experience can be improved. With personalization, how can you possibly improve customers’ experiences? You can with:

  • Lower prices
  • Giving discounts
  • Better customers communication
  • Faster shipping
  • Unique customer services
  • Easy-to-navigate website

Improved personalization will bring about higher conversions and advance customers relationship. As an eCommerce business owner, you must invest in personalization tactics to make the online shopping experience better for your customers.

The Rise and Use of Chatbots

Presently and in years to come, chatbots are a Customer Relationship Management (CRM) tool. Chatbots are effective as they interact well with online customers just the same way an in-store attendant will.

Today, many online shoppers lack the patience and get frustrated when they can’t find and buy products easily in just a few clicks. Therefore, while browsing online, customers might need more information about a product they are interested in, and the use of chatbots will hasten sales as information are provided to customers’ satisfaction.

Chatbots improve customer engagement.

Mobile Commerce/Shopping

Ecommerce growth has been influenced greatly by the increase the mobile usage. As Millenials and Gen Z are growing up surrounded by computers and the Internet, so also is the rate of online shopping increasing every year.

People trust and are comfortable with online shopping from their mobile phones at their convenience with effective digital payment methods.

It is paramount to ensure your website is mobile responsive as a business owner. Ensure your online store is well-optimized for a wider target audience reach. Now is the time to make your store responsive!

More Flexible Payment Options

As a business owner, if you only accept credit/debit card payment methods, it is time for you to consider more improved options. Customers get frustrated when they check out their carts after shopping and they realize the store does not offer any of their preferred payment methods.

Therefore, offering a wide variety of mobile-based payment methods is essential for your online store. When you provide customers with a fast and easy payment process, there will be high conversion rates on the use of mobile devices to shop. For example, digital payment methods and cryptocurrencies are widely used nowadays.

Subscriptions

The use of subscription models is on the rise. Subscription models have been proven successful and businesses are now turning their products and services into subscriptions to ensure customer loyalty for months and years to come.

As a business owner, it is more likely you have to return customers when you sell with subscription-based models.

It is paramount to note that subscription success requires a long term mindset and a change in focus from “customer support” to “customer success”.

Sustainability is becoming more important

Nowadays, both consumers and businesses are more conscious of their environment. Customers are always observant and careful of where they shop and its environmental and other related effects.

Likewise, businesses are finding ways to be eco friendly by using biodegradable packaging and recyclable supplies. Consumers and governments are also making an apparent shift in renewable energy and sustainable environmental practices.

Customers prefer businesses with strong sustainability practices.

Automated B2B transactions

B2B is a big business segment. Always ensure you use the latest technology in solving other businesses’ pain points if you serve other businesses.

Using eCommerce trends in B2B transactions will enable more automation including automated accounts payable and receivable, reordering and fulfilment.

Conclusion

As you can see as our eCommerce world is changing, people and technology are also evolving.

As an eCommerce business owner, always remember to choose the best eCommerce trends that suit your brand needs, tone and goals. It is paramount to note that all trends will suit your business.

Whichever trends you decide to adapt to your business, ensure you improve your customer’s shopping experience and build a long-lasting relationship with them.

As a business owner, it’s not too late to get started with these trends, taking your business to the next level!

SEO

Importance of SEO to website

SEO is not as complicated as a lot of people perceive it to be. Instead, it consists of various strategies and best practices, all of which when best implemented will increase the chance of visitors locating your website on search engines.

OVERVIEW OF SEO

SEO stands for Search Engine Optimization. SEO is an integral part and plays a huge role in a successful business digital marketing. Simply put, SEO is a process or strategy for improving your site’s rankings in search engine results.

SEO is the practice of increasing both the quality and quantity of website traffic, through organic (non-paid) search engine results.

Why seo is important to your website

It is a set of rules for optimizing your website so that it can rank higher amongst other websites, thereby increasing your visibility and generating higher traffic.

Having given a meaningful explanation of SEO, you can easily see it’s very important to your business development. SEO is an intentional, data-driven approach to increasing the quality of your business’s digital marketing and the visibility your business receives.

SEO is impactful, ever-changing practice. SEO drives traffic, promotes your brand, engages with customers, and directly relates to user experience.

SEO is a cost-effective practice that involves deliberate analysis.

Basically, there are two types of SEO: on-page and off-page. On-page SEO entails your ability to control anything on your website for better ranking improvement. This includes things like keyword presence, site speed and so on. On the other hand, off-page SEO involves anything done on other websites to improve your rankings, majorly backlinks building. It involves external optimization.

Why SEO is important to your business

The importance of SEO goes thus:

  1. SEO IncreasesOrganic WebTraffic

Naturally, the goal of SEO is to generate more traffic and this can only be done with increased visibility and rankings.

Majorly, on the search engine result pages, 75% of searchers only check out contents on the first pages alone. You naturally check the first page and will rarely go to the 5th page straight-up.

Therefore, if you want your website and its content to be viewed more bringing more sales, you have to adopt SEO practices so as to make your website appear on top(as number one) or on the first page.

Contents that appear on top tend to have more clicks and traffic. This will increase your rankings and sales in return. SEO is vital.

  1. Visibility and Rankings

One crucial importance of SEO is increased visibility. Users when searching for products or services find it easy to find and reach you (through keywords and phrases) when your site is well-optimized. Just like bread and butter, more visibility brings about increased rankings.

The higher your appearance on the Search Engine Result Page(SERP), the better users tend to click on your website, which equals a higher conversion rate.

The earlier you realize most users don’t usually click past the first Search Engine Result Page, the better for you to increase your SEO efforts and practices.

SEO is the best pathway for visibility and helps you rank higher.

 

  1. SEO improves User Experience

Every online user wants and deserves a better user experience, thereby making it a top priority for all marketers. Every marketer wants better organic rankings and maximum visibility-these can be achieved with a better user experience.

How can a better user experience be achieved? Apart from providing visitors with relevant content, a lot of factors are put into consideration such as the site speed, mobile friendliness, usability and so on. The reality is users mustn’t struggle to navigate your site, as it leads to reduced rankings and visibility.

For instance, making your site more responsive will make it easier for mobile users to have access as well as those visiting with their laptops or desktop. Also, an increased site speed will make it easier for users to access and load your page within seconds. The longer it takes to load a page, the higher the bounce rate as visitors tend to lose interest easily, leading to lesser conversions.

  1. SEO builds Trust and Credibility

A good SEO strategy can build and promote the reputation of your brand. Users trust high ranking websites. Lower-ranking equals little or no credibility.

Generally, users trust the top results they view on the first page of search engines like Google while searching for the best products and services. With this, they tend to trust your brand more thereby increasing your sales and conversions. In return, you get more traffic and rankings, giving your business a bigger reputation.

SEO brings about 100% credibility and trust through the recommendation it brings to search engines.

You want your website at the top of the first page right?? Work towards a good SEO strategy!

  1. SEO brings about an increase in sales

Is there any business owner who doesn’t want to make more sales?? Of course not! Every business’s ultimate goal is to have an increase in sales every day.

How can more sales be achieved with SEO?? With a well-optimized website, customers find it easier to find brands through research on a search engine such as Google.

Brands must be visible in places customers need them for better connection. In this case, local SEO is important as it allows customers to search for brands near them, thereby providing answers and solutions relating to products and services.

With more visibility, brands tend to sell more as customers make positive purchasing decisions.

  1. SEO is quantifiable

SEO can be used to measure the success of a business website. The results you’re getting from your SEO investment can be easily visible.

Various methods can be used to determine the performance and growth of a well-optimized website such as page rankings, conversion and revenue rate increase, and website traffic growth.

SEO helps you in determining what works for your website and what doesn’t. It also helps you to allocate funds to the right strategy that works well for the growth of your business.

Conclusion

Irrespective of your industry, your business needs an SEO optimized website especially when you realize you’re not ranking well or you have few competitors.

Though the quality of your products and services also determines your business results importantly you need to know SEO is crucial to your business performance.

With our above-detailed information on SEO, you can easily tell you are limiting the performance level of your website and also drawing away results you are meant to achieve if your site is not well optimized.

The role SEO plays in a business cannot be entirely ignored.

In case you are having difficulty optimizing your site, we have capable SEO experts to handle your website optimization to the core.

 

 

Why your website aesthetics matter

Why Your Aesthetics Matter

Just as having a business website serves as a CV for your business, it also serves as the first impression to your customers. Therefore, in making this impression last longer, your business website has to appear beautiful and pleasing to the eyes so as to keep your customer’s eyes glued.

Your website has to be welcoming, well organized and pleasing to the eyes. When your customers decide to go through your page without getting tired and existing, it’s all thanks to your site aesthetics! A good site aesthetics will bring higher conversions and sales to your business.

Why your website aesthetics matter

Before we dive deeper, what exactly is a Website Aesthetics?

Site Aesthetics is an important aspect of your customer’s journey. Basically, it is about the visual appearance of your website. In simple terms, Aesthetics means a pleasing appearance or effect. Site aesthetics has to do with everything that makes a website appearance look like a work of art at its first glance to its users (customers) and even to the Web designer.

A website’s aesthetics can influence a brand’s credibility and impression. Apart from your site contents and how it functions, it looks really matters and counts. When a customer comes across a beautifully designed website, it gives them a little confidence that the brand offers quality products or services.

We also need to understand, aside from the site’s design, other elements when put together brings out the best in a site’s aesthetics. They include bright colours, right fonts, imagery, the balance of spacing, best layout, and site responsiveness, amongst others. A flawless site design equals brand accolades.

Always remember, while designing your website, it needs an artistic touch so your visitors can be amazed and excited while going through it. Your users will have a positive experience with the right appearance your site gives.

Why your Website Aesthetics matters a lot

Site aesthetics have a lot of tangible benefits to your business. They include:

  1. Build a Brand Trust

As we know a well-optimized business website creates a first impression to visitors, it is imperative to know that the way it looks also builds trust in your offered products or services. More than 90% of online users said a well designed and attractive website gives them the confidence to transact with such a brand. An unattractive website brings about mistrust of a brand.

As a brand, while designing your business website, you need to carefully look for agencies that can build a satisfying site for your business. When customers take a glance at your site, they can easily decide and conclude on the brand’s readiness to deliver quality.

Therefore, to avoid losing prospective customers, ensure your website is modern and easy to navigate. Customers should enjoy viewing and not get bored in the process of going through your site.

 

  1. Increased Rankings and Visibility

As we know, with a well-optimized website, there are higher and better chances your site ranks better on the Search Engine Result Pages. Majorly the site’s goal is to be among the top five results.

Nowadays, most search engines prioritize users’ experiences. Therefore, apart from providing visitors with relevant content, you must consider factors such as the site speed, mobile friendliness, usability and so on.

The reality is users mustn’t struggle to navigate your site, as it leads to reduced rankings and visibility.

Therefore, a well designed and beautiful website will be user-friendly leading to increased rankings.

  1. Outshines Competitors

A well designed, attractive, responsive and interactive website can help you stand out amongst your competitors. It places you ahead of your competitors in the online space.

With good site aesthetics, customers will prefer to pick your brand over others as they will see it as the best(simply because they want the best).

It is imperative to note that your website is your storefront and plays a significant role in your brand.

 

Website aesthetics

Conclusion

Just like a popular saying, “beauty lies in the eyes of the beholder”, your website’s appearance and performance lie at the first glance of the viewer.

As stated above, you can easily see, that the importance of a site’s aesthetics cannot be ignored.

 

website design for small business

WHY YOUR BUSINESS NEEDS A WEBSITE

In this digital era, a website simply indicates or equals to ‘A Strong Online Presence’’ or your ‘’Digital Resume’’. Back in the 90s, a business card was an indicator that you were in business, also direct store or business office visits by your customers were another way to show you were in business.

Consumers/customers are now adapting to the evolving technological development and advancement in this digital era. You are probably among those who still don’t see the need to own a website for that business of yours.  97% of people searched online to find a local business near them- Adaptive Marketing, in 2017 clearly stated.

Therefore, if you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website.

In some cases, an entrepreneur or business owner or organization is usually reluctant to own a website because it is commonly believed it is expensive and you have to be ‘’tech-savvy’’ before you can operate one. The amazing fact is you don’t even have to be a tech professional before you can use a website for your business. A website is also cost-effective & efficient because you get to earn double returns on the cost spent to build one.

Do you need a website for your business? A resounding YES is an answer! The importance of this article is to make you see the need and ensure you own a website for that business regardless of your industry.

webiste design

FIVE VITAL REASONS WHY YOUR BUSINESS NEEDS A WEBSITE

Many entrepreneurs or business owners always have the belief that since they are just getting started they necessarily don’t need a website. Others are making sales and maximizing enough profits, they thereby see no reason to own a website.

However, they are mistaken; having a website is crucial to your business. Here are some key reasons:

  1. Strong Visibility & Online Presence
  2. Boosts Credibility
  3. Saves Times
  4. Maximize ROI
  5. Organic traffic
Strong Visibility & Online Presence

Having a professionally built and functional website is the best place to make your business visible to the right audience. Whether you sell online or in a physical store, the first place your customers go to is the internet (in making their purchasing decisions); searching for the best products and services, seeking answers and solutions to their problems.

81% of shoppers usually conduct online research before purchasing something. Your website displays your products and other business-oriented information 24/7 every day for 365days in a year!

However, having an attractive and functional website allows you to use your business presence as an authority to launch successful digital campaigns.

Imagine the number of customers you must have lost without online visibility. Get started and make the right business decision by owning one.

Boosts your Business Credibility

In this 21st century, more than 80% of customers use their smartphones to discover a new product or business. Therefore, not having an online presence diminishes your business credibility. Invest in a professional website so that the world can take your business seriously.

Having a website will make customers trust and see your business as a legitimate one.

Almost 85% of people think a website makes a business look credible rather than having social media page presence alone. A website creates a first & strong impression and makes you stand out from other businesses. Customers always have the confidence to invest their money when they see your business as a credible one.

A website is your ‘’Digital Resume’’ or ‘’Digital Business Card’’ and your stepping stone into building a worthwhile relationship with your customers. It makes your business looks professional.

Saves you more Time

‘’Time is money’’ is a popular say in our society today. As you know, communicating with potential customers takes time and requires your total attention.

In place of sending out proposals, picking calls, or trading emails, building a professional website can provide fully detailed information (such as your business description, address, contact info, hours of operation, product description, prices, how to order, updates, and special offers, etc.) about your business to your customers.

With a website, your contents are always available to viewers at their convenience either during the day or night. Your customers are accessible to your business, yielding better customer service and relationships.

A website is like your receptionist and salesperson. It saves and provides you more time to attend to other important things. Instead of spending more hours on a phone call or chat, you can instruct your customers: ‘’kindly visit our website-(www.tiinance.com)- for the detailed info!’’

Maximize ROI

In this 21st century, using digital tools such as WordPress and Shopify are usually cost-effective but bring about a great return on investment. With a low budget, a professionally and functionally designed SEO website puts you in front of the right target audience by promoting your products and services.

It’s one of the best forms of business advertisement and should be your priority!

You get to influence the buying decisions after touching the heart of a wider range of your potential customers.

However, having a website grows and maintains a business success in the digital world today.

Organic Traffic

With a website, you can gather enough web traffic & audience when compared to radio, television, prints, and other forms of advertisement.

Another amazing secret is, with a SEARCH ENGINE OPTIMIZED website, your business website has the chance of showing up on Google search results when people search for related products or services offered by your business; thereby increasing your leads and giving you an upper edge ahead of your competitors.

With increased website traffic you get to influence your consumer’s journey, which typically begins with research, recommendations, and reviews. You like this right? You wouldn’t want your customers swaying to your competitors? Take action!

FINAL VERDICT

By now, you must have realized you can’t afford to have a website. The importance of having a professionally designed, functioning, and attractive website for your business cannot be overemphasized. Your customers are online as well as your competitors.

A website places you right in front of your target audience. Moreover, investing in one will bring about a huge return over the long run. Never underestimate the power of a well-designed website. It is a worthwhile investment for your business.

tiinance

Stop procrastinating. Take that bold step today and see a huge turnaround in your business.

GET STARTED WITH A WEBSITE

Want to grow your business today with a website? Tiinance is a digital agency that creates custom websites for businesses and entrepreneurs. Contact us today and allow us to create the perfect one for you!